Not a Coven: How Sorcery and Amulets Are Seen Outside America

This weekend someone asked me if El Salvador has a word like “coven.” I said, “That’s an American concept.” They didn’t believe me. Googled me in real time. Then: “Oh… I guess you’re right.” So a Salvadoran tells you, you doubt it; Google nods and now it’s gospel. Cute. That little moment shows how normalized occult practices have become in the U.S.—treated as trendy, buyable, part of the everyday. Step outside America, though, and you’re in a whole different weather system. The Invention of the Coven When I told them it was an American concept, I didn’t get the chance to fully explain why. The word itself comes from Latin conventus via Old French/English “convent/covent,” meaning a meeting or assembly. The “gathering of witches” sense shows up later, with Scottish associations and a 19th-century revival-era boost. The tidy “thirteen members” idea? That’s a modern add-on. What most people think of today as a “coven” comes straight out of modern witchcraft movements in Britain—particula...